DEAR PROGRESS





Dear Progress™

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 InstagramDear Progress is an innovative think tank agency that offers a business-focused solution to address various challenges faced by industries across borders. Our expertise lies in nurturing emerging talents, devising effective sales strategies, fostering relationships with global retailers, and providing valuable insights to major players in the fashion industry. As a team, we continuously expand our knowledge by navigating the intricate landscape of the fashion world, always mindful of the genuine costs associated with it. Our strengths lie in consultancy, research, and strategy execution. 
We are based in Madrid. 
 
Main Market AW25: March 6th to March 10th

99 Rue du Temple, 75003 Paris


    BRANDS: ISA BOULDER, OUDE WAAG, LAURA ANDRASCHKO, PONDER.ER, LEEANN HUANG, MARKO BAKOVIC, KODY PHILLIPS

    AW2025: MARCH 6TH - 10TH
    OUDE WAAG, FETICO, AARAHEE, FEY FEY WORLDWIDE, LOVETT*
     99 RUE DU TEMPLE, 75003

    OUDE WAAG



    Dear Progress™

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     Instagram     Oude Waag, founded by Jingwei Yin in 2017, is a contemporary fashion brand known for its refined sensuality and innovative draping techniques. The designs play with the tension between concealment and revelation, using fabrics like jersey to create gravity-defying silhouettes and contrasting textures. Influenced by elements like print or exaggerated shapes,  the brand blends sharp tailoring with cocooning forms. Its collections exude elegance and strength, resonating with modern audiences in both China and the West. Oude Waag redefines understated sophistication through technical precision and bold experimentation.

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    Main Market AW25: March 6th to March 10th

    99 Rue du Temple, 75003 Paris







      AARAHEE

      Dear Progress™

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      Aarahee is a Korean footwear brand that blends timeless craftsmanship with modern sensibility. Rooted in Korean culture, where removing shoes before entering a home is a daily practice, Aarahee designs effortless slip-on styles that prioritize both comfort and structure.


      With a focus on understated elegance and versatility, Aarahee shoes are crafted from premium materials, offering a seamless balance between refined aesthetics and everyday practicality. The brand’s clean, minimal approach naturally complements contemporary wardrobes and is frequently styled alongside brands like Jil Sander, Studio Nicholson, Elena Dawson, and Baserange.

      Aarahee is committed to slow fashion, carefully selecting stockists that align with its values of quality, durability, and thoughtful design. Available at leading international retailers, the brand continues to grow organically, staying true to its vision of effortless sophistication.

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      AW25 Collection:
      99 Rue du Temple, 75003
      March 6th to March 10th



      FETICO

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      Fetico is a Japanese fashion brand redefining femininity through structure, sensuality, and a quiet sense of power. Rooted in vintage influences and contemporary refinement, the brand explores bold silhouettes, fluid draping, and sharp tailoring. Each piece is designed with an emphasis on texture and form, creating a wardrobe that is both evocative and effortlessly elegant.


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      AW25 Collection:
      99 Rue du Temple, 75003
      March 6th to March 10th








      Fey Fey Worldwide

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      Fey Fey Worldwide is a fashion brand currently based between London and New York City, which aims to explore modern femininity in a humorous and alternative way. Their practice understands fashion as commercial, functional, and wearable art, involving performance, storytelling, and critical garment making.


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      AW25 Collection:
      99 Rue du Temple, 75003
      March 6th to March 10th








      LOVETT

      © 2025
      99 Rue du Temple, 75003 Paris
      AW25